New Brunswick Day

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When is New Brunswick Day in Canada?

Holiday in Other Languages

English Name

New Brunswick Day

French Name

Jour du Nouveau-Brunswick

German Name


New Brunswick Day is a holiday in the Canadian province of New Brunswick on the first Monday of August. It is a chance for people to strengthen their local communities by celebrating their achievements, history, culture and landscape. Many towns hold “birthday” parties for the province.

Is New Brunswick Day a Public Holiday?

New Brunswick Day is a public holiday in New Brunswick, where it is a day off for the general population, and schools and most businesses are closed.

What Do People Do?

On the first Monday of August, the New Brunswick Day merit awards are presented to residents, businesses and organizations that work tirelessly to improve life in their city, town or village. In addition, many communities hold birthday parties for their province. These often include:

  • A huge civic birthday cake that is distributed among residents.
  • Live entertainment and music.
  • Family activities such as face painting, storytellers and sports events.
  • Large communal meals, such as breakfast, barbecue or supper.

Some areas may organize cooking competitions featuring local produce, such as Atlantic salmon or fiddleheads (the unfurled fronds of a fern), as well as road races or military displays.

Public Life

New Brunswick Day is a statutory holiday in the province of New Brunswick and many people have a day off work. Post offices, schools and many other organizations and businesses are closed, but stores may be open depending on local customs. Public transport services may be reduced or not run at all.


The area that is now the province of New Brunswick has been populated by First Nations communities for around 6000 years. In the 1600s and 1700s, the area was colonized by the French and later the British. In 1867, New Brunswick was one of the four provinces, which formed the Canadian Confederation. New Brunswick Day has been a holiday since 1976 and the New Brunswick Day awards were introduced in 1991.


Some provincial symbols that may be seen on New Brunswick Day include:

  • The coat of arms, which contains similar elements to the New Brunswick flag.
  • The purple violet (a flower).
  • The black-capped chickadee (a small bird).
  • The balsam fir (a tree).
  • The New Brunswick tartan.

The New Brunswick flag is raised in some communities on the day. This flag is rectangular and consists of two parts. The top third of the flag is a gold lion on a red field, which represents the province’s links with the Braunschweig (Brunswick) region in central Germany and the monarch of the United Kingdom. The lower part of the flag consists of a Spanish galley and represents shipbuilding, which was an important industry in the province.